Cheering on Your Internal Brand
Once upon a time I coached a mediocre high school cheerleading squad. Being average is fine when you want to hide. Not when you cheer for a nationally ranked football team, and share half time with a nationally ranked dance team. Yet there I was my first season watching, pom poms flail without passion. As […]
Why I Believe in Branding
I’ve always loved stories. Not as in “Oh, that’s nice, thanks for sharing,” but in a way that is deeply personal and sometimes—frighteningly—a bit possessive. This is because my favorite stories have taken me on journeys that left indelible impressions on my soul. Yeah, I just got deep there for a second. But seriously, I […]