Case studies

Inspiring action.

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1 %

Increase in employee satisfaction
with the total offer,
without a single
programmatic change

TOTAL OFFER

CHANGE THE STORY,
CHANGE THE EXPERIENCE

CHALLENGE

  • Employee survey showed employees were less than impressed with their Total Rewards
  • Third-party data showed company was at least as – if not better – than others in the industry
  • Client didn’t have a program problem, they had a perception problem

SOLUTION

  • Aligned key stakeholders on Total Rewards purpose, narrative and desired perception
  • Developed a unified, sustainable communication system that was message and channel agnostic so it could be used to communicate about everything from annual enrollment to retirement
  • Designed and produced a multi-channel communications strategy to proactively communicate with employees using the established system, specifically highlighting the breadth and depth of the total offer

NEW HR SYSTEM

ONE-STOP SHOP FOR HR SUPPORT

CHALLENGE

  • HR information was housed across many different platforms and channels resulting in an inconsistent experience across all HR touchpoints
  • Employees were not able to quickly and easily access reliable HR service solutions
  • Too many channels for making HR requests and difficulty reaching the right HR expert resulting in slow resolutions

SOLUTION

  • Aligned key stakeholders on the purpose, goals and narrative, along with KPIs
  • Developed a comprehensive, multi-phase change comms strategy, specifically highlighting the WIIFM (what’s in it for me) for each audience

  • Designed and produced a multi-channel communications campaign to drive awareness and adoption of the new system

100 +

Employees attended info sessions

1 k+

Articles viewed in the first 3 months

1

Employees enrolled within 3 months

$ 1 M+

Saved in health care expenses over the course of the year

WELLNESS PROGRAM

SAVING MONEY, SAVING LIVES​

CHALLENGE

  • Healthcare costs continued to rise
  • To help mitigate costs client was re-launching wellness program with new vendors and additional support
  • Need employees and eligible spouses and partners to not only enroll, but actively participate

SOLUTION

  • Developed a multi-channel campaign to raise awareness about wellness program
  • Campaign messaging was inclusive, respecting employees varied fitness levels
  • Campaign tactics included digital assets, print assets, email, intranet pages, and  gift box to support healthy habits
  • Simple call-to-actions with easy registrations and consistent follow-through

RETIREMENT PLANNING

PREPARING FOR TOMORROW, TODAY

CHALLENGE

  • Employees were not actively thinking about, and preparing for, retirement
  • When the time arrives, employees would financially under-prepared for retirement
  • Employees needed to be more proactive and thoughtful about their retirement planning

SOLUTION

  • Developed a multi-channel campaign to raise awareness about retirement savings and retirement planning
  • Campaign tactics included environment assets, digital assets, print assets, email, and landing pages
  • Simple call-to-actions with easy registrations for retirement planning workshops and instructions on how to change 401(k) contribution
1 %

Of employees took action towards their retirement over a 3-month period

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